What makes a brand leave the realm of consumer good and instead personify that cool girl you’re dying to befriend? Whatever it is, Glossier is nailing it.
It’s the time of year that lines begin to form and grow (sometimes for no reason at all) all around Toronto. 88 decided to tackle the subject with levity and graphs (as one does).
When I chat with entrepreneurs or marketers about their marketing and branding challenges, the conversation inevitably ends with the big question: should I hire an agency like yours?
Move over Tetra Pak. This summer, canned wine will be keeping you classy and refreshed on your balcony, at the cottage and (illegally) at your favourite park.
Take a peek at what we’ve been reading in between our book club picks and maybe add a book or two to your own reading list.
It’s time to say goodbye to cheap branded pens and rethink what your swag items are saying about your brand.
Jeanette Stock explains why she founded the first conference in Canada for LGBTQA+ inclusion in tech and entrepreneurship: the inaugural Venture Out conference saw a sold out audience come out to celebrate diversity.
The Eighty-Eight team weighs in on the latest marketing fiasco: Pepsi x Kendall Jenner vs. the world.
In this post we explore the world of satisfying videos: those videos that seem to affect you like a good massage that you wish would last forever. Our picks of the day? Pretty pastels paired with killer fine motor skills for pure confectionary gold.