Brands big and small tap into experts and celebrities to help tell their story, but how can they ensure they pick the right face for their brand? Our PR Manager Kait (and spokesperson extraordinaire) offers some tips for how to communicate best when working with these innovators.
Life hurls all sorts of obstacles your way. Through this book, our PR Account Executive learned which ones were worth caring about and which weren’t worth her time.
Regardless of your own, personal aptitude towards design, your consumers have an eye for what they like. We’re talking about why you should be thinking about your visual identity.
Tech-savvy Canadians everywhere are dancing on the grave of Instagram Like counts. As we join in the celebration, we’d also like to pay our respects and reflect on both what was and what’s to come.
Rebrands can be exciting, but how do you know if or when it’s time for your own brand to undergo this type of transformation? Our Art Director shares some insight on the signs to look for and when it might be time to talk to us.
We talked to Braden Ream from Voiceflow to get the lowdown on what your brand needs to know to get started in voice and why you should do that sooner rather than later.
The story of how one piece of useless foil got us thinking about sustainability. We explore our options with the help of forward-thinkers from TerraCycle and Unboxed Market.
In this new blog series, we’ve decided to banish any lingering symptoms of imposter syndrome and instead embrace our non-traditional backgrounds.
A high-growth, dynamic industry like cannabis requires bold minds to lead the charge. Enter these 7 women who are making space for themselves and other women in the industry.