For our inaugural book club pick, we’re kicking things off with a look at a not-so-unimaginable future with The Mandibles: A Family, 2029–2047.
Data collection can be necessary for product innovation, but when it’s happening between the sheets, has it gone too far? We explore the sticky situation We-Vibe has gotten themselves into.
Today, 4 months to the day of the U.S. election, marks International Women’s Day, a global celebration of women’s achievements. While this day is always met with fierce support, now more than ever does its existence and message seem necessary.
As a long-time veteran consumer of reality TV – the good, the bad, and the very ugly – I understand the war such entertainment wages on your psyche all too well. The primary appeal of this trashy television genre is that it requires zero effort on the viewer’s end. There’s no witty banter or complicated plot line to follow. There’s just not-so-subtle innuendo, questionable fashion, and best friend betrayal. But if you think this fluff doesn’t leave an impact on you once you stop watching, you’re incorrect.
We’ve always known that the best way to approach 88 Creative as a brand is to use the same approach we would with a client: make sure that we’re honest with ourselves about every facet of our brand internally and externally, and constantly evolving.
We at 88 Creative consider ourselves to have pretty good taste – you can check us out on Instagram and let us know if you agree. In the past, we’ve put together our own picks for holiday gift guides for your perusing pleasure, but this year we thought that it would be more interesting to handpick some of the coolest people in the city and find out what they’ll be gifting this year.
When most people think of the components of a brand, the logo is probably the first thing they think of, followed by the tagline. Since the emergence of modern marketing, a few brands have nailed their tagline. A Diamond is Forever; The Best a Man Can Get; Just Do It.
We always look forward to the TIFF madness that descends just south of our office every year – the celebs, the premieres, the parties, and of course, the arduous and panic-inducing process of choosing what to see.
When I was at Fireside Conference, I did something that NEVER happens to me: I went an entire weekend without touching my phone. I disconnected hard and the proof is in the lack of photos.