The Eighty-Eight team weighs in on the latest marketing fiasco: Pepsi x Kendall Jenner vs. the world.
As a long-time veteran consumer of reality TV – the good, the bad, and the very ugly – I understand the war such entertainment wages on your psyche all too well. The primary appeal of this trashy television genre is that it requires zero effort on the viewer’s end. But if you think this fluff doesn’t leave an impact on you once you stop watching, you’re incorrect.
We at 88 Creative consider ourselves to have pretty good taste – you can check us out on Instagram and let us know if you agree. In the past, we’ve put together our own picks for holiday gift guides for your perusing pleasure, but this year we thought that it would be more interesting to handpick some of the coolest people in the city and find out what they’ll be gifting this year.
It’s festival season! My personal favourite season of the year, and yes, it’s a legitimate season unto itself. Chances are that you’ve heard of WayHome by now. Either you’re going yourself or you know someone who is going and can’t stop counting down to when they’re going to #findtheirwayhome with their #wayhomies.
Most marketers only care about ‘do-ers’ – people with lots of commercial intent. Especially in digital, we want to deliver metrics that have “value:” booking a consultation, signing up for a newsletter, finding a retailer, even liking a social post. To accomplish this, we make our digital, especially websites, all about the Do. But ‘do’ content is selfish.
How many times in a day do you say no? I bet it’s more than you think. A couple of months ago I set a challenge for myself: give up saying no. I know! It sounds stupid, and like I’m chasing some “eat, pray, love” fever dream but bear with me.
The flurry of ‘turn me on’ posts that appeared in my Instagram feed this week reminded me of the email hoaxes and chain letters from grade 5 that we used to frantically send around.
A couple months ago I did a really ‘strange’ thing — I went to a concert by myself. How it came about was simple really: I wanted to go to a show and couldn’t find someone to go with. I suffered the internal battle of deciding whether I just forego it or go and risk being embarrassed that people would think I was by myself.