When I chat with entrepreneurs or marketers about their marketing and branding challenges, the conversation inevitably ends with the big question: should I hire an agency like yours?
Jeanette Stock explains why she founded the first conference in Canada for LGBTQA+ inclusion in tech and entrepreneurship: the inaugural Venture Out conference saw a sold out audience come out to celebrate diversity.
We’ve always known that the best way to approach 88 Creative as a brand is to use the same approach we would with a client: make sure that we’re honest with ourselves about every facet of our brand internally and externally, and constantly evolving.
When most people think of the components of a brand, the logo is probably the first thing they think of, followed by the tagline. Since the emergence of modern marketing, a few brands have nailed their tagline. A Diamond is Forever; The Best a Man Can Get; Just Do It.
When I was at Fireside Conference, I did something that NEVER happens to me: I went an entire weekend without touching my phone. I disconnected hard and the proof is in the lack of photos.
I returned to work one week before my baby turned one. That first day back after spending every waking moment (and sleeping moment – cosleepers unite!) with my son for almost 12 months was one of the hardest days of my life.
Some events I’ve attended recently have made me realize it’s so easy to go above and beyond the basic conference formula and make it an event that’s more valuable for sponsors, attendees, speakers, and people following along online.
88 Creative is a small company. It’s something we pride ourselves on – we are small yet mighty. There are 11 of us who put our full effort into making our agency the best it can be, which means we all wear many hats.