How to pick the perfect spokesperson

Brands big and small tap into experts and celebrities to help tell their story, but how can they ensure they pick the right face for their brand? Our PR Manager Kait (and spokesperson extraordinaire) offers some tips for how to communicate best when working with these innovators.

The importance of sizing up the other guys

Carving out space in the market is a must for any brand starting out or undergoing transformation, especially those looking to disrupt. We share our thoughts about the competitive lens to take.

What’s in a name?

We love a good naming project. Whether it’s judging new baby names or helping you decide what your brand should be called. Here’s how we do it.