Brands big and small tap into experts and celebrities to help tell their story, but how can they ensure they pick the right face for their brand? Our PR Manager Kait (and spokesperson extraordinaire) offers some tips for how to communicate best when working with these innovators.
Carving out space in the market is a must for any brand starting out or undergoing transformation, especially those looking to disrupt. We share our thoughts about the competitive lens to take.
Bill Murray has now not only taught us how to enjoy relaxing times, but how to be better marketers – whether he meant to or not.
‘Tis the season for big discount events like Black Friday and Boxing Day. Our Tech PR Executive spoke to the best in the biz for tips to keep your sales up once the deals have subsided.
We love a good naming project. Whether it’s judging new baby names or helping you decide what your brand should be called. Here’s how we do it.
Our PR Coordinator is the ultimate sports fan, and despite his horror at it all, he can’t take his eyes off the social media-induced drama on the court/field/rink. Between bites of popcorn, he explains how social media has warped journalism and behaviour in the industry.
Apologizing as a company is hard; you have to effectively say sorry to customers, stakeholders, employees, etc. Our PR Executive Erica shares some tips for doing it right.
Brands and agencies can do better in a lot of different ways. Looking for somewhere to start? Do good! We look at how to do good right.