As most of you know (and something I’ve written about in the past), influencer marketing has taken over the marketing world. It has become a tactic in many of our marketing strategies and has proven to be effective time and time again.
There are two things you can’t help but notice around Toronto these days. 1. Summer has (unofficially) arrived and the Trinity Bellwoods Park scene is back in full force. 2. Cannabis dispensaries are sprouting up in ever-growing numbers.
It’s a wrap. The stars have jetted out of town, the red carpet has been rolled away, and normalcy has returned to King West (somewhat) now that the 2013 Toronto International Film Festival (TIFF) has ended.
As someone who works for a startup, I’m naturally drawn to other startups. Yesterday I got the chance to sit down with Lisa Labute and Cat Parker, the two ladies behind The Goods, a vegan lunch delivery service. I also got a great lunch out of it that I’m still thinking about today.