The Sweet, Colourful World of Cookie Porn

In this post we explore the world of satisfying videos: those videos that seem to affect you like a good massage that you wish would last forever. Our picks of the day? Pretty pastels paired with killer fine motor skills for pure confectionary gold.


There’s a whole genre of videos on the internet that can only be described as satisfying. For some it’s paint colours mixing together; for others it’s a pimple being popped, and for David Chang of Momofuku it’s breaking egg yolks. The other day it came up that for Hafsa and I, it’s those mesmerizing cookie decorating videos.

These videos all start off the same way, a simple sugar cookie (sometimes shortbread) cut into a vague shape. And then the magic begins – the cookie artist quickly and immaculately lines the edges with royal icing, then fills them in and smooths it out. Repeat steps one to three over and over again as details get added, and finally those finishing touches that turn a chunk of flour and sugar into something you must have, but couldn’t bear to eat if you had it.

But why are they so satisfying? Why do they make us so happy and relaxed? Hell, we can barely watch a 30 second Instagram video, or sit through people’s Snapchat stories, but a five minute cookie decorating video? We’re so there.

It might have something to do with the way art in general can be so relaxing. The adult colouring book craze rages on, paint lounges are the new bars, and then there’s the triumphant comeback of The Joy of Painting. It’s also the hypnotic effect of time lapse video. Tasty recipes, anyone? Watching something come together from nothing, bit by bit until the final product begins to take shape and you gradually get closer to the final reveal. The sense of anticipation coupled with the seemingly contradictory feeling that you don’t want it to end. It’s all too much.     

We’ve compiled a roundup of our favourite cookie artists, but be warned – you’re in for a long, colourful spiral of cookie decorating bliss. You might ask yourself, is this cookie decorating or magic? Answer: it might just be both.

quick take ? magic mix

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