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Calyx Wellness Centre is Canada’s first CBD (cannabidiol) boutique focusing on the non-psychoactive ingredient of the hemp plant. The product line consists of tinctures and sprays that deliver a precise dosage of CBD to the body that has many positive health benefits.
We decided to take an ultra minimalistic approach to the packaging to emphasize the product itself, an extracted, concentrated part of the hemp plant. To elevate the on-shelf brand presence, we used a rose-gold foil finish to give the product line a high-end luxury feel.
We also branded each product with a relevant name and icon that illustrates the health benefit of that particular dosage of CBD.