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Knowing that some couples avoid restaurants on Valentine’s Day we identified an opportunity to go out with a fun campaign for food delivery service foodora.

We wanted to do something fun but risqué to go with their playful brand personality. We wanted to position ordering through foodora as the perfect night-in experience, especially since Valentine’s Day fell on a Tuesday. We researched millennial behaviours and their sentiments towards Valentine’s Day and geared the campaign towards couples.