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inkbox is the creator of the world’s first realistic semi-permanent tattoo. Over the past two years, the startup has grown 1000%, expanded its team to nearly 70 full-time staff, and moved into a 13,000 square foot office right in the heart of downtown Toronto. We worked with inkbox to share these growth metrics and announce its $13M USD Series A funding round in Canada and the U.S.

Nearly 50% of millennials have at least one tattoo, and in the United States, there are twice as many tattoo parlours as Starbucks locations. The tattoo industry is booming, but there isn’t a single, dominant brand in the space. inkbox raised its Series A with the vision of becoming the go-to tattoo brand. We used the news of inkbox’s Series A as an opportunity to share this vision and the company’s growth story with national and international media.

To build inkbox’s brand locally, we also used its new office space—which includes a tattoo parlour (for permanent tattoos) and a semi-permanent tattoo shop—and interesting work perks—inkbox gives its employees a $500 annual “tattoo budget” for real or inkbox tattoos—as additional angles to attract lifestyle-focused media.

The media relations for inkbox resulted in 130+ pieces of coverage with an estimated viewership of 7M, 4.2K social shares, and a total reach of over 2M across print and broadcast media. Coverage appeared in outlets including Financial Post, The New York Times, City News Toronto, CTV, Yahoo! Canada, BetaKit and Toronto Life.