inkbox is the creator of the world’s first realistic semi-permanent tattoo. Over the past two years, the startup has grown 1000%, expanded its team to nearly 70 full-time staff, and moved into a 13,000 square foot office right in the heart of downtown Toronto. We worked with inkbox to share these growth metrics and announce its $13M USD Series A funding round in Canada and the U.S.
Nearly 50% of millennials have at least one tattoo, and in the United States, there are twice as many tattoo parlours as Starbucks locations. The tattoo industry is booming, but there isn’t a single, dominant brand in the space. inkbox raised its Series A with the vision of becoming the go-to tattoo brand. We used the news of inkbox’s Series A as an opportunity to share this vision and the company’s growth story with national and international media.
To build inkbox’s brand locally, we also used its new office space—which includes a tattoo parlour (for permanent tattoos) and a semi-permanent tattoo shop—and interesting work perks—inkbox gives its employees a $500 annual “tattoo budget” for real or inkbox tattoos—as additional angles to attract lifestyle-focused media.