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Sony Pictures Television came to us looking for a unique desk drop to promote Loudermilk, one of their new shows. The series centres on the character Sam Loudermilk, a recovering alcoholic and substance abuse counselor with an attitude.

THE IDEA

To arm their sales teams with memorable leave-behinds, we created Loudermilk-branded non-alcoholic beer. We worked with a local printer to create custom packaging for a 6-pack bottle carrier and bottle labels. We also designed a poster featuring the 12 steps rewritten in Loudermilk’s distinctive voice.

The piece was distributed internationally, excluding the United States, to promote sales of the show.