NEO is a new Canadian stock exchange, in direct competition with the the TSX, with a focus on fairness, transparency and innovation.

Eighty-Eight worked with NEO to create an OOH campaign at Billy Bishop airport highlighting that companies now have a choice when going public and can pick a stock exchange that thinks like them – with a focus on innovation and the future of business.

We also wanted to establish a tone and personality for NEO that can be carried forward into future marketing campaigns as brand awareness grows.  

We used motion graphics and saturated colours to grab travellers’ attention. The ins and outs of stock exchanges are complicated and impossible to fully convey in a series of out of home ads, so we needed to get people interested enough to learn more.