

NEO is a new Canadian stock exchange, in direct competition with the the TSX, with a focus on fairness, transparency and innovation.

Eighty-Eight worked with NEO to create an OOH campaign at Billy Bishop airport highlighting that companies now have a choice when going public and can pick a stock exchange that thinks like them – with a focus on innovation and the future of business.

We also wanted to establish a tone and personality for NEO that can be carried forward into future marketing campaigns as brand awareness grows.
