Nutram was looking for a compelling campaign to introduce their line of holistic pet foods to the Canadian market.
As a new brand, they would be competing with some of the biggest household names in the country. We knew we had to come out with a bold statement and a trusted voice to get pet parents to make the switch.
SWITCHING A PET’S FOOD CAN BE INTIMIDATING
We made it easy with a microsite full of content supporting dog and cat owners who decided to try switching to Nutram. Jillian Harris, along with other influencers across the country, took the challenge and shared their stories on their blogs and social networks, and we saw the results. Likes, shares, and comments proved that others were inspired to take the challenge and switch to Nutram for their pets.