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YP came to us to help increase awareness and bring credibility to their digital marketing services for small businesses.

Small Business Month was the perfect opportunity to show that YP knows small business, so we worked with tech expert & TV host Amber Mac and media entrepreneur Richard Speer to create compelling video content that was valuable for YP’s online community of small business owners.

THE GOAL

The goal of the campaign was to further position YP as a resource for small businesses across Canada. The month-long campaign consisted of a series of how-to videos and Facebook Live Q&As with our marketing experts that focused on topics relating to digital marketing for small business. These videos and Facebook Live broadcasts now act as valuable evergreen content, stretching the campaign beyond Small Business Month.

We produced four videos and two Facebook Live broadcasts with Amber and Richard, and ran a national contest giving away one year of free services from Yellow Pages valued at over $3000.

RESULTS

1,200 new Likes to Yellow Pages’ Facebook page

Campaign posts saw 1.6x the average monthly reach

30x engagement campaign posts vs. previous posts

250,000+ video views

64,000+ Facebook Live views